Pllugg Podcast Resource

Planning a podcast episode can feel overwhelming, especially when you’re trying to keep it fresh, clear, and easy to repurpose. This guide shows you what to include in a podcast episode to keep it engaging and repurposable.

1. Hook (Why Should They Care?)

Start strong. You have just a few seconds to earn attention.

Ideas for hooks:

• Tell a short story
• Share a surprising stat
• Ask a question that your audience is already thinking about
• Make a bold, clear promise

Tip: Hooks are gold for repurposing into short video clips or reels. PLLUG helps you catch those moments automatically.

2. One Clear Topic or Promise

Don’t try to do too much. Each episode should focus on one thing:

• A tip
• A lesson
• A guest story
• A behind-the-scenes insight

Tell your listener what they’ll walk away with and stick to it.
This is how you create podcast content that feels focused and helpful.

3. Structured Segments to Include in a Podcast Episode

When you’re planning what to include in a podcast episode, having a familiar structure keeps your audience tuned in. Break your episode into parts that feel familiar and flow well. You don’t need to overcomplicate it, just make it easy to follow, like this sample format:

• Hook (grab attention)
• Main topic (the heart of your message)
• Story or example
• Recap or takeaway
• Call to action

You can repeat segments each week (like “Tools I Use” or “Weekly Win”) to build familiarity.

4. Include in a Podcast Episode Stories and Real-Life Examples

Good stories make content memorable.

• A personal failure or a win
• A funny moment
• A listener’s comment
• A guest’s powerful quote

This not only helps listeners connect with you, but it also gives you content to reuse on social or in newsletters. That’s how you repurpose podcast content.

5. Clear Call to Action (CTA)

Tell your audience what to do next, but keep it simple. One CTA is enough:

• “Subscribe to the show.”
• “Check out the full blog at whatspodcasting.”
• “Share this episode with a friend.”
• “Try using PLLUGG to repurpose your episode.”

6. Make It Easy to Repurpose

As you create podcast content, think ahead. Ask:

• What part of this would make a great tweet?
• Is there a quote worth turning into a graphic?
• What’s a 30-second moment someone might share?

That’s where PLLUGG shines: it finds highlights, turns them into posts, and helps you reuse one episode across multiple platforms in minutes.

7. Wrap It Up with Clarity

Don’t fade out, end with either:

• A quick recap
• A final thought
• A teaser for the next episode

Example:

“That’s all for today’s episode. If you learned something new, send this to a friend who’s starting a podcast. And don’t forget to check out PLLUGG to make your next episode work 10x harder.”

If you’re still figuring out how to structure your episodes, check out our guide on how to create podcast content that listeners love. It breaks down the full process step-by-step and shows you how to make content that’s easy to reuse.

Final Take

If you’ve ever asked What should I include in my podcast episode? This is it.
A good hook, one clear topic, a story, a structure that repeats, and a CTA.

Next time you’re thinking about what to include in a podcast episode, come back to this simple checklist. Create podcast content that can be shared, reused, and remembered.

Want to do less and get more out of every episode?
PLLUGG turns your podcast into shareable content in minutes.

• Auto-transcription
• Pulls quotes
• Generates Linkin drafts
• Creates post Tweets
• Creates quote Image (coming soon)

Handles the heavy lifting so you can just record and go